Established in Addis Ababa, I started as a curious generalist who loved turning rough ideas into working interfaces. What began as small freelance screens grew into full products used by real teams. Over the years I leaned into both UI/UX and front-end development: researching flows and shaping clean visuals that perform well on any device. Today I split my time between product strategy, design systems, and implementation. I’ve built property-tech tools like Stay Central and community platforms like Nehemiah CMS, focusing on clarity, accessibility, and measurable outcomes. I’m driven by a simple goal: make the web feel effortless, for the teams who build it and the people who use it.







